When I find the time or do I have to lose, look at the rss feeds that I have recorded on my phone. In the flow of flood micronotizie me I always have to confront two questions: what interests me the news and how much attention (in terms of seconds, minutes) can take up.
The two questions are the same at the center of the crisis in newspapers. For the first time ever the amount of content available greatly surpasses the time that people have to absorb them. But more than the daily training content can also be found to deal with the immediacy of the news offers: hundreds of written information on how many dozens of pages of really affecting the world, values, choices of various kinds of individual readers?
If the same RSS feed, one of the more personalized forms of content available today, very often they end up falling into insignificance for the same users who have chosen to receive them, what about a set of printed sheets of paper (with images that rarely rarely go beyond the didacticism) trying to cover dozens of topics and stories with rare insights and even rarer quality of writing?
APedemonte Enrico is credited with thinking in a systematic manner the great transformation that digital content, distributed free and self generated in the world of print media. His text " Death and Resurrection of the newspapers. Who kills them and who will save them "released just over a month ago Bompiani attracted me as a good yellow. We all want to know who will save the newspapers. A friend of mine historical war correspondent says: "I already know the name of the killer, I want to know the name of the intensive care unit that will save them." At the end of the book this question remains largely unanswered.
course, Pedemonte mentions (also in a hurry I would say) the last chapter some research and analysis as Americans The reconstruction of American journalism from Columbia School of Journalism, the Digital Britain report government of Gordon Brown or some data from Pew Research (in I these recent data on consumption of news in the U.S.) to draw from them some pointers on how to find new ways for newspapers to survive. For people like me who is the master theme in some there is nothing new. If anything, the surprising lack of attention given to studies and ideas that the ' INMA (International Newsmedia Marketing Association) has developed and proposed in recent years. Just the chapter was to provide answers or at least answers less generous than usual is what disappoints most.
The book does not dwell on the experiments of Italian journalism, does not analyze the results of experience as Blitz newspaper or The Post, does not think the growing success of the titles of ' ANSO .
not even assumed a new organizational model for the press, does not find a new status of the journalistic profession does not inquire about the formulas that begin to emerge as the Daily that Rupert Murdoch will dell'iPad users only, first in a series of new containers laid out for readers to digital media. The
remember that the weight of the failure of Berlusconi in the development of local television seems to really be the last resort of a certain left that when it fails to arrive with the analysis and proposals over a certain threshold takes refuge "in a certain narrative defeat "(I quote interview that Wu Ming have made today at Done newspaper) in which Berlusconi is nothing but the distorting mirror of his own limitations and failures. It may also be true, but it helps to understand and act.
is true, however, as remarked Pedemonte, that a transaction that resulted in hundreds of early retirement of some of the best Italian journalists has dropped a blanket of silence you can call it censorship or silence, if the millions handed out to publishers by the state through the Secretary to the Prime Minister Gianni Letta have found a balance in any exchange of favors in which half of us went to the right of citizens to be informed and duty of journalists to find out some news and give them due importance. In this context, the multiplication of the reality of digital journalism, self, freed from the powers and potentates and really tied to the needs of an area, not just the inevitable consequence of technological change but even more the gap that has always characterized the news Italian journalism
A final chapter epigraph Pedemonte Clay Shirky puts this phrase: " The company does not need newspapers. He needs journalism. " Users of the Web knows that very well. It should also understand the Italian publishers if they want to have a chance of survival points on innovation and creativity and do not pass only through the constant use of state aid.