Flattr is a new micro social service that tries to compensate the content published online. We undertake to pay a share Flattr Monthly (even if only 2 euro) and then clicking the little logo that appears underneath the post or other digital content they distribute the money, rewarding the most interesting content. The Swedish company also holds 10% as a fee. This system could work if a very considerable number of web users (say at least 3 million, 0.01% of a global audience of today to 3 billion people) and embrace the idea as if a considerable number of producers original digital content is associated with the project. Possible that 3 million people in the world to agree to pay a minimum of € 2 per month? If even happen in this case (too optimistic to be real), we have 6 million Euros to be distributed tens of millions of content. The monthly collections of sites will be counted in hundredths or thousandths of a euro.
Then you do not understand why people should start to leave when digitally distribute this handout to date did not. Sure, you say, so you monetary rewards (but in a symbolic way) the creators of digital content, but what the founders of Flatter not grasp is that the digital economy is an economy that is based essentially on the gift and free . It is not that bloggers or artists or musicians or graphic design developers SolidWorks are taken from a Franciscan inspiration of self-giving to others. Simply look on the internet is a public capable to grow and sustain visibility and reputation of that content creator to get him through the invisible threshold that passes between the amateur and the professional. The compensation model looking for digital content creators is not based on the request for money to users. Any blogger meet between € 100 more per month in your pocket and most prefer to have 1000 readers in no doubt the second.
As artists now sell ridiculous amount of CDs and instead earn thanks to concerts and licensing, so the creators of digital content and then offer to be employed as software developers, such as lecturers, as trainers, or as session musicians backing as developers environment of digital art and so on.
is why I believe micropayments will never work, even the creation of an electronic purse as Flatter: the ideology of free will is deeply rooted among young people, and if anything they want to be fans of a site and chaplains. The use of social media loves to share a link, and to discover interesting content, original, brilliant, fun, but do not ask the friend to whom he also forwarding to that content to leave a donation for the bloggers or the film maker.
If I had to use a metaphor I would say that the economy of digital content is extremely far from the bourgeois merchant trying to sell his merchandise at the best possible price, while it is similar to the farmer who sows the seeds on various grounds, hoping that at least one sprout lush. Beyond the metaphor is a paradigm shift in the relationship between producers and consumers of content that is hard to be understood by many who think with the old thought patterns. We are in unknown territory
economy, where no one has yet developed certain formulas to derive value from the content published online.
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