In Italia facebook è stato finora più discusso come fenomeno che analizzato come media a se stante. E in effetti ancora poco si conosce dei meccanismi che ingenera un sito web che tocca la vita di oltre mezzo miliardo di individui nel mondo. E pochi hanno provato a rispondere alla domanda centrale: come cambia la percezione che abbiamo di noi stessi, e il sistema di valori, di priorità di canoni che applichiamo agli altri a seguito dell'ingresso di facebook nelle nostre vite?
A fine 2009 è stata pubblicata una ricerca the journal CyberPsychology & Behaviour "who tried to understand the mechanisms that encourage students to join groups on Facebook. The research, conducted on 1,715 students at two Texas universities, has revealed four basic needs: social, entertainment, verification of status information.
As could imagine, those who search information on Facebook is ready to get involved in social initiatives and policies. Among other things, has also noted a significant correlation between civic engagement and high levels of satisfaction with themselves and trust others. The other major group of people seeking recreation, involvement in normal and reassuring, such as hobbies and interests not linked to social issues. The study notes that the R-squared of the research are quite low, other variables should be assumed when explanations more convincing, yet the two groups stand out clearly: the classic conflict information your leisure, however, also characterizes the mainstream media. So business as usual?
If we focus on users unless directed to information and thus to a social engagement, the answer is no.
If television offers aspirational models that the viewer can only accept or reject, facebook promotes both its users voyeurism and self-reference leads to see themselves as "little celebrity" in my friends are waiting anxiously status updates, to believe that they live in a "big brother" digital where he performs the self, made up of notes, photos, games, jokes, waiting for " likes "their friends-fans.
In an old post I mentioned "the anxiety of self-narration of our time" but today we must ask whether this anxiety is created by social networks or be vented into them.
am not the first (reference to Andrew Keen and his "The Cult of the Amateur ") to treat digital narcissism. But I will not passively describe a phenomenon, so begin to understand how it affects ourselves in everyday life. In social media very often there is a conversation in which the center is not, but the discovery of self-assertion. The same chat services, despite the infinite number of emoticons are now available, offering a simplified level of dialogue and shallow. If the ideology of television makes you feel void all those who are outside the screen, the ideology of social media deceives many to regain a central place in society just because his monologue is interspersed with some "like" or because it is updated on the status irrelevant repetitive and the "friends".
Today show chat on the self, which mirrors the need for reassurance about their existence, has become almost a collective need, a way of being in society that do not yet understand well the consequences but in communication as policy must take into account.
(in the growth of Facebook users worldwide from December 2007 to October 2010)
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